Time is precious and working in sales is hard. Set yourself up for success with call objectives. For business leaders, sales teams that have clear call objectives usually outperform the rest so have a chat now about making call objectives ‘how we do things around here’.
Read MoreWe're super fans of contextual leadership. Basically, we believe that each organisation, stage and culture, requires a different style of leadership. There's no 'best way'. Here’s some insight into what ‘normal’ looks like in different spots around the globe.
Read MoreWhile the temptation is there to just jump in and create social media pages for your business, not every business actually needs it. Here’s some insight from marketing maven Kelsie Inglis, to help you decide if social is for you or not.
Read MoreIf you haven’t already, please do your business a favour and get yourself some brand guidelines. You’ll thank us later.
We love brand guidelines because they’re a simple and cost effective way to ensure you have a recognisable, consistent brand that your organisation invests in. Consistency is a super easy way to achieve a professional looking brand.
Read MoreWe’re letting you in on a little secret - here’s one of the best but lesser known tactics to help calm the farm and cool the nerves before negotiating.
Read MoreWe all know that good ideas are easy to come by, and that taking a good idea and turning it into a viable business or having the impact you’re seeking is a shxt load harder. In addition to a Lean Canvas, here are some of the other things to develop and consider before you green-light your new project or venture.
Read MoreSales targets are an essential metric in any commercial venture, they’re good to have, but don’t make them the only thing that gets measured.
Read MoreThere’s a phrase that gets thrown around that should send shivers up your spine – we do it, you likely do it, Joan and Jeff in accounts will do it too. What is this nasty ol’ phrase and why should we be worried? Read on …
Read MoreWho has seen the movie Bohemian Rhapsody? During the movie, a scene shows how Queen came up with the song We Will Rock You. Kat was watching it and all she could think about was customer engagement!
Read MoreMarketing campaigns - we unpick what they are and break down the common types, and we’ve chucked in Hubspot’s ‘How to’ tips too.
Read MoreDid you ever spend much time thinking about – and ideally understanding – the idea that people join companies when starting a new job, but in the end leave their managers? While this isn’t always the case, several studies have found that the most common issue in management is that around 70% of employees are disengaged at work. Basically, bad boss = poor performance for the whole team.
Read MoreMany of the models, books, approaches to sales and leadership are based on the British or American approach - while there are similarities between these cultures and ours here in Aotearoa, we do like to do things a little differently. It’s actually more likely that we have more in common with the Scandinavians, Chinese and Japanese than the Americans when it comes to business, leadership and sales. Humanistic is the word for it!
Read MoreUnless you’re clear on the destination, the GPS and the sexiest car can’t get you there. Start at the very beginning, follow the steps and hit your destination every time. It's really important to know your business' strategy and the game plan for your area if you're not the one driving the overarching strategy. When you know where you're headed, you can pick the team you need to make it happen.
Read MoreGuest post from Tania Armstrong, where she outlines a cool model which gives a simple, yet smart way to improve your sales success.
Read MoreWe like to walk the talk so we always do this too. We’re focused on our mission to provide marketing and sales tools that are useful and effective. Getting the ‘ugly MVP’ in the hands of people that work in the spaces we want to help is crucial. Here’s a case study on what we did to develop our new cards, and what we uncovered in the process.
Read More“Brand” is one of those words that is widely used but unevenly understood. In this post, we attempt to simplify it and explain what it means.
Read MoreHow to approach things when the customer needs to ‘do some stuff’ so you can do your stuff and deliver the product or service or whizzbang solution you’ve promised.
Read MoreWhen we hear people say ‘everyone’ is a potential customer, okay that may be true. However, not all customers are created equal.
There’ll be smaller pockets of people or businesses that have similar needs, are easier to engage, have a stronger need, and/or that have a lower cost to acquire, that give your business the biggest ‘bang for buck’.
Read MoreToday’s consumers and business buyers, your customers, are looking to suppliers to bring new ideas and solutions to them, to challenge their thinking and where possible, teach them something they don’t know.
Read MoreWant to make better decisions in your personal or professional life? Looking for a way to view the business opportunities or challenges in a more balanced way? If so, well, have we got a gem for you!
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