Posts in sales
Why Oh Why Are You Calling Me?

Time is our most precious resource, we know that. Yet for some sales people, chit chatting with customers is so enjoyable, it overshadows the insight that our customers have time pressures, as do they! A quick win if you’re a sales person or sales leader, is before engaging with any customer, to be sure you have a clear objective for taking their time. A call objective. Here’s a little more about what they are and why they matter.

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A Humanistic Approach to Leadership and Sales

Many of the models, books, approaches to sales and leadership are based on the British or American approach - while there are similarities between these cultures and ours here in Aotearoa, we do like to do things a little differently. It’s actually more likely that we have more in common with the Scandinavians, Chinese and Japanese than the Americans when it comes to business, leadership and sales. Humanistic is the word for it!

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Its Not About the Product

A gentle reminder to all sales and marketing people, and all founders, customer service, okay ... anyone in business .... People don’t buy products; they buy the results the products deliver. It's the benefit the customer receives that is what they're exchanging value for - be sure to understand what their needs are, and what value you bring to achieve the results they need.  Doing that = happy customers!

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