Posts tagged sales
A Humanistic Approach to Leadership and Sales

Many of the models, books, approaches to sales and leadership are based on the British or American approach - while there are similarities between these cultures and ours here in Aotearoa, we do like to do things a little differently. It’s actually more likely that we have more in common with the Scandinavians, Chinese and Japanese than the Americans when it comes to business, leadership and sales. Humanistic is the word for it!

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Shifting Line Between Sales and Marketing

Consider the shift between where sales and marketing start and finish. In the good old days of marketing, it was much more about advertising and the creative, and sales was the face to face interaction between the salesperson and the buyer, however as we all know, the internet has rapidly changed the way we do business. Read more about what it looks like today and where to focus.

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