Unless you’re clear on the destination, the GPS and the sexiest car can’t get you there. Start at the very beginning, follow the steps and hit your destination every time. It's really important to know your business' strategy and the game plan for your area if you're not the one driving the overarching strategy. When you know where you're headed, you can pick the team you need to make it happen.
Read MoreDid you know, from the Deloitte Fast 50 tech companies "Of the predominantly business to business companies, 63% identified key decision makers in their targeted businesses and used this to their advantage." - BOLSTUR research (PS this workbook is FREE!)
Read MoreThose words “Business has only two functions: marketing and innovation” – aren’t ours, they belong to the strategy and management guru, Peter Drucker, and they really resonate with us. Yet somehow today, ‘innovation’ is the buzz word and is a favoured agenda item in Boardroom discussions, and ‘marketing’ is often seen as less important, more like a support function. More than once over the last few years, we've heard marketing referred to as “the Colouring-In Department” and we don't like it ....
Read MoreA gentle reminder to all sales and marketing people, and all founders, customer service, okay ... anyone in business .... People don’t buy products; they buy the results the products deliver. It's the benefit the customer receives that is what they're exchanging value for - be sure to understand what their needs are, and what value you bring to achieve the results they need. Doing that = happy customers!
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