Why Oh Why Are You Calling Me?

Time is our most precious resource, we know that. Yet for some sales people, chit chatting with customers is so enjoyable, it overshadows the insight that our customers have time pressures, as do they! A quick win if you’re a sales person or sales leader, is before engaging with any customer, to be sure you have a clear objective for taking their time. A call objective. Here’s a little more about what they are and why they matter.

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Hiring a Good Marketer

Adding a marketer to your mix? It’s a tough road finding the ‘one’. Like sales, marketing is unregulated and there’s an argument either way for a strong track record or a piece of paper that says someone’s learned some of the tools. We’ve got a different approach and eight steps for you to get it done!

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Removing stakeholder barriers

Understanding and meeting the needs of your stakeholders can feel like a mammoth especially as each group has different communications needs. And when those needs aren’t met, you certainly hear about it! Here’s some tips on how to keep ‘em happy.

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Kelsie Inglis