Why organisations need to stop chasing unicorn marketers and get clear on the strategy, and then empower them to find the right agencies and partners to work with. Links to a couple of tools to help do that.
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With business cards dying out and most of relying on our ventures being find online, it’s a good reminder to get the basics right. Here are three common stuff-ups we’re seeing, so read up, tidy up and pass it on ….
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Is it worth putting all your effort into chasing 1%?
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Adding a marketer to your mix? It’s a tough road finding the ‘one’. Like sales, marketing is unregulated and there’s an argument either way for a strong track record or a piece of paper that says someone’s learned some of the tools. We’ve got a different approach and eight steps for you to get it done!
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We’ve got a (figurative) axe to grind! There are a lot of buzz words and jargon that get thrown around or whipped into the conversation so often that it becomes ‘normal’. Except that it’s not normal. Let' us translate some commonly used ones starting with C (SFW we promise).
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Whether you are refreshing your brand, developing new advertising or shooting a brand video, we’ve put together a few pointers to help you get the best out of your agency relationship.
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Facebook is a necessary evil for many of us so here’s a quick snapshot of how to plan to win in 2020.
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While the temptation is there to just jump in and create social media pages for your business, not every business actually needs it. Here’s some insight from marketing maven Kelsie Inglis, to help you decide if social is for you or not.
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If you haven’t already, please do your business a favour and get yourself some brand guidelines. You’ll thank us later.
We love brand guidelines because they’re a simple and cost effective way to ensure you have a recognisable, consistent brand that your organisation invests in. Consistency is a super easy way to achieve a professional looking brand.
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Marketing campaigns - we unpick what they are and break down the common types, and we’ve chucked in Hubspot’s ‘How to’ tips too.
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Unless you’re clear on the destination, the GPS and the sexiest car can’t get you there. Start at the very beginning, follow the steps and hit your destination every time. It's really important to know your business' strategy and the game plan for your area if you're not the one driving the overarching strategy. When you know where you're headed, you can pick the team you need to make it happen.
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We like to walk the talk so we always do this too. We’re focused on our mission to provide marketing and sales tools that are useful and effective. Getting the ‘ugly MVP’ in the hands of people that work in the spaces we want to help is crucial. Here’s a case study on what we did to develop our new cards, and what we uncovered in the process.
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“Brand” is one of those words that is widely used but unevenly understood. In this post, we attempt to simplify it and explain what it means.
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When we hear people say ‘everyone’ is a potential customer, okay that may be true. However, not all customers are created equal.
There’ll be smaller pockets of people or businesses that have similar needs, are easier to engage, have a stronger need, and/or that have a lower cost to acquire, that give your business the biggest ‘bang for buck’.
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Consider the shift between where sales and marketing start and finish. In the good old days of marketing, it was much more about advertising and the creative, and sales was the face to face interaction between the salesperson and the buyer, however as we all know, the internet has rapidly changed the way we do business. Read more about what it looks like today and where to focus.
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Everyone talks about Market Validation and the importance of it, but it’s easy to say, and harder to do, if it’s done at all. When done well and early, it can determine if you even launch your product, or changes that need to be made to ensure it’s success. We'll chat about what Market Validation is and how you might go about it.
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Assessing if you need a site, exactly what type of site, and unpicking the core elements of a website can be intense! So we've broken it down for ya. Holler if you have more questions too, we're happy to help.
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Those words “Business has only two functions: marketing and innovation” – aren’t ours, they belong to the strategy and management guru, Peter Drucker, and they really resonate with us. Yet somehow today, ‘innovation’ is the buzz word and is a favoured agenda item in Boardroom discussions, and ‘marketing’ is often seen as less important, more like a support function. More than once over the last few years, we've heard marketing referred to as “the Colouring-In Department” and we don't like it ....
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We’ve developed a stash of free goodies, that are designed to help you kick your sales and marketing goals. To access these, jump on Facebook Messenger and send us the word for the one you want.
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