Those words “Business has only two functions: marketing and innovation” – aren’t ours, they belong to the strategy and management guru, Peter Drucker, and they really resonate with us. Yet somehow today, ‘innovation’ is the buzz word and is a favoured agenda item in Boardroom discussions, and ‘marketing’ is often seen as less important, more like a support function. More than once over the last few years, we've heard marketing referred to as “the Colouring-In Department” and we don't like it ....