Posts tagged sales success
Why Oh Why Are You Calling Me?

Time is our most precious resource, we know that. Yet for some sales people, chit chatting with customers is so enjoyable, it overshadows the insight that our customers have time pressures, as do they! A quick win if you’re a sales person or sales leader, is before engaging with any customer, to be sure you have a clear objective for taking their time. A call objective. Here’s a little more about what they are and why they matter.

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Its Not About the Product

A gentle reminder to all sales and marketing people, and all founders, customer service, okay ... anyone in business .... People don’t buy products; they buy the results the products deliver. It's the benefit the customer receives that is what they're exchanging value for - be sure to understand what their needs are, and what value you bring to achieve the results they need.  Doing that = happy customers!

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