Strategy isn’t one more thing for leaders to do, it’s the one thing that can make or break your venture. Here’s a reminder why it’s the shiz.
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Unless you’re clear on the destination, the GPS and the sexiest car can’t get you there. Start at the very beginning, follow the steps and hit your destination every time. It's really important to know your business' strategy and the game plan for your area if you're not the one driving the overarching strategy. When you know where you're headed, you can pick the team you need to make it happen.
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Those words “Business has only two functions: marketing and innovation” – aren’t ours, they belong to the strategy and management guru, Peter Drucker, and they really resonate with us. Yet somehow today, ‘innovation’ is the buzz word and is a favoured agenda item in Boardroom discussions, and ‘marketing’ is often seen as less important, more like a support function. More than once over the last few years, we've heard marketing referred to as “the Colouring-In Department” and we don't like it ....
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