If you search for ‘sales fear’, all the content says salespeople fear rejection. Honestly, that’s a load of bs, likely written by someone who’s never worked in sales, or at least not a successful salesperson, so here’s our hot take.
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Consider the shift between where sales and marketing start and finish. In the good old days of marketing, it was much more about advertising and the creative, and sales was the face to face interaction between the salesperson and the buyer, however as we all know, the internet has rapidly changed the way we do business. Read more about what it looks like today and where to focus.
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Help make it easy for your customers to make a buy what you're offering - this old acronym is a goodie.
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Did you know, from the Deloitte Fast 50 tech companies "Of the predominantly business to business companies, 63% identified key decision makers in their targeted businesses and used this to their advantage." - BOLSTUR research (PS this workbook is FREE!)
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A gentle reminder to all sales and marketing people, and all founders, customer service, okay ... anyone in business .... People don’t buy products; they buy the results the products deliver. It's the benefit the customer receives that is what they're exchanging value for - be sure to understand what their needs are, and what value you bring to achieve the results they need. Doing that = happy customers!
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Research shows that "A" sales players outsell their peers by at least 48%, have a more positive effect on customers than other employees, and deliver superior team performance when working with others.
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