Why You Need to Know About the STEAK-holders!

Yes, terrible #dadjoke, its BBQ season here in NZ and we're all about the tofu steaks, or the beef ones if you're so inclined. But what we really wanna chat about is STAKEHOLDERS.

So, the smart companies that pulled ahead of the pack and won the Deloitte Fast 50 were amazingly open to talking with us about WHAT they did to become successful in growing their top line ie: their sales and marketing activities. When drilled into the B2C and B2B ones to carve out the tactics that worked for each. Here's a #hottip ...

"Of the predominantly business to business companies, 63% identified key decision makers in their targeted businesses and used this to their advantage."

- BOLSTUR research

While this is pretty much common sense, how often do we do it in practise? With time pressures and a tonne of stuff in the urgent and important pile, the 'working on' and planning can take a back seat. But please, for your business' sake, scope out the critical people and a plan to engage them along the way - for most B2B sales, it takes a long time to get a customer across the line so know this, plan for it and focus your care and attention on the right people! 

Download the free stakeholder map workbook to shape YOUR plan.