If you’ve got a great idea and are on your way to starting your business, you may have an idea in mind for the name of the business or the product range, or have a clear vision for the logo, so we want to make sure you keep truckin’ and round out this idea. This is so you’re ready to go with the whole brand story, before signing up a designer or agency (who typically charge out at an hourly rate) or getting too far down the track with the idea, before doing a sense check.

Savvy businesses know that branding goes deeper than a name and logo. Here’s some insight into the whole she-bang and a tonne of questions and tips to help you develop or evolve your brand.

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