Persona mapping is a well-known cornerstone of all good website development and content marketing. But if you’re only developing personas when you get to that stage, it is too late. You’ve already spent endless hours and dollars chasing customers who will never engage with your brand or service. Putting it bluntly, the scattered ‘mass market’ approach doesn’t cut it.

If you don’t understand your target market, how the hell do you know how to reach them and how to connect with them, let alone sell your
products to them? Let us step you through how to build yours.

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