If you’re in the early days of growth, you may need a marketer that can be strategic and hands-on, or a superstar acquisition marketer who is all about lead gen. Or someone to steady the ship, set the direction, and manage a team of outsourced experts. Knowing where you’re at and what you actually need this role to deliver, and how they’ll spend their days, is crucial. Use this to help nut out what you do need.

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