We only have 24 hours in the day, and we can’t spend every one of them working! So to get the best results, you can treat each customer like a VIP, but you’ll then need to decide which clients you invest extra time, extra effort and energy into. They need to be treated equally, but your efforts need to be focused on the customers that will deliver the results you and your company need. Here’s the tool to help you  decide who to give the most love and attention to, and how to go about giving them the VIP treatment.

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