The RIGHT Sales People
“It is not your customer’s job to remember you. It is your obligation and responsibility to
make sure they don’t have the chance to forget you.”
Need to hire a sales person, or ramp up the effectiveness of the team you have? We’re here to help!
Firstly, what makes a great sales person?
Someone that sits at the intersection of these three: strong cultural alignment with your organisation, will be credible and a good fit for your customers, and, has the right combination of skills and talent to do the role.
Secondly, how do you attract them to your crew?
We all know there’s a war for talent, and it’s widely understood that money isn’t a motivator so paying top dollar doesn’t guarantee top results.
Getting the right folks to apply in the first place is important (even better if you can get people to knock down your doors to come and work for or with you!). How hard do you think the big ol’ sexy brands like Apple or Google have to work to get top talent to work for them? The other way round more like it – talented people work hard to earn a place in the team at those companies.
How do you do that for your business? Obviously without the resources and brand reputation those companies have, it’s a lot tougher.
Here’s some steps you can take though to up your chances of being THE place to be:
- Let people know about you and your team. Describe who you are as a team and a company – this can be as simple as making sure the content on your website does this (such as in the ‘about us’ section), consider including your vision, mission and values too. Do use engaging images of key people on there too.
- Make it easy for talent to connect with you – if you have a ‘careers@ourbiz.com’ email, or an HR person you’d like to direct talent to, make that really clear. It’s always a good idea to have a contact person who manages the CV’s and contact details of talent you’re approached by even when you don’t have vacancies, as they can be a great starting point when you do have roles.
- Develop an employee value proposition. We won’t get into this too much here, so in a nutshell it means – know why people would want to work for you, share 'how' you do things, your culture etc. This helps when people are considering roles with your company or a competitor – it’s smart to polish this and tell the story with pride!
Thirdly, how do you know when you’ve found ‘the one’?
Fill in your deets below and we will send you a free whitepaper, which gives you a deeper understanding of what all this means and some hot tips for getting your best sales people or team, ready to roll.