Marketing Culture
Team culture flows throughout your organisation, and through to your customers. It is seen, heard and felt by anyone who ‘touches’ your business. Being clear on the culture you’re wanting helps find the crew that live, work and play authentically and in alignment with what you need.
Culture Happens Whether You Like it or Not
Culture happens. It can develop it’s own life and style easily, often starting with the founder’s view, vision and ethos, and growing and moulding inline with the individuals in the team and their views. This may not be quite what you’re looking for.
To get the best possible culture, kinda like the best ever gluten free, vegan chocolate cake, you have to get the right ingredients.
Here’s the ones to focus on …
- There are shared, team based goals
- Individuals are empowered and understand how what they do contributes to the bigger picture
- Everyone has clarity of what’s expected of them and the tools to do it
- Walking the talk about customer focus or customer centricity
- Clearly showing that good ideas, not the highest paid person in the room (HIPPOs), win.
- A team that buys into the saying ‘no one will help you but no one will stop you’ – a crew of people taking ownership is unstoppable
Success is never accidental.
“Culture is how organizations ‘do things’”
We’ve had a crack at codifying this
Culture is …
- Culture is consistent, observable patterns of behaviour in organizations. (HBR)
- Dynamic
- Creates social ‘norms’
- The force that shapes what gets done, why they get done and how they get done
- A story, usually understand but hard to describe (often just described as ‘good’ or ‘bad’)
- Influenced by ‘rewards’ – what gets measured and acknowledged
- Shaped by the space where work happens and style of work