Know Enough to Be Dangerous!
Today we have more lean, mean, fast moving businesses than ever before. For you, the business leader, that adds pressure - there's a need to be across all elements of your business and keep up with the latest developments. No longer do we have the luxury of functional gurus and experts in house, or even on demand. When it comes to marketing, it's changing as fast as we are.
We've designed an automated content series that takes you through the high level core concepts within Marketing so you know the essentials, the right questions to ask, understand the ever-changing lingo, and can spot the stars from the dogs - our aim is to keep it high level, and help you know enough to be dangerous!
Let's start with a very serious summary of what marketing is "Marketing is the term given to those activities which occur at the interface between the organisation and its customers. It comes from the original concept of a marketplace, where buyers and sellers would come together to conduct transactions (or exchanges) for their mutual benefit." (Kotler 2003).
But let's be clear, this is a small part of what marketing is today. The 'Bolsturing Your Marketing' content series is one email per month, with some info, intel and resources that are relevant, simple and proven, and will scoot you up the learning curve, and help (we hope) add value to your business. Fill in the form below and you're on your way!
once a month, you'll hear from us with marketing intel
enjoy!
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If there's any content we don't cover, or a burning question you have, shoot us an email hey@bolsturcrew.com, or head over to Facebook Messenger and flick it to us there.