Marketing Fundamentals

This fundamentals of marketing form the backbone of all effective marketing – they’re the methodologies and frameworks that shape how you do things. Let’s start with 5 of the best!

Five Essential Inputs

  1. Business Strategy – seems simple but often not done. This has to be crystal clear and locked in, before any of the marketing details can be developed.
  2. A Marketing Strategy that focuses on connecting the market to the business’ products or services
  3. Marketing Plan and budget that’s geared for results
  4. Marketers – good ones!
  5. Knowledge about, and channels to connect to, the market
 
 
 
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Putting the FUN in fundamental #cheesy! There’s no shortage of ideas, theories and guff to read. We’re all for the KISS approach so here are five of the best marketing methodologies and frameworks - start here and you'll be off to a flying start.

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